Building corporate image through social media: role of impression management
نویسندگان
چکیده
منابع مشابه
Making the Right Impression for Corporate Reputation: Analyzing Impression Management of Financial Institutions in Social Media
The concept of corporate reputation reflects the standing of a firm based on the public perception. Firms with high corporate reputation are better able to sustain superior performance. During the financial crisis, the corporate reputation of financial institutions has decreased resulting in a bad perception of the financial sector by the public. However, improving their corporate reputation is...
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The concept of corporate reputation reflects the standing of a firm based on the public perception. Firms with high corporate reputation are better able to sustain superior performance. During the financial crisis, the corporate reputation of financial institutions has decreased resulting in a bad perception of the financial sector by the public. However, improving their corporate reputation is...
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ژورنال
عنوان ژورنال: Entrepreneurship and Sustainability Issues
سال: 2023
ISSN: ['2345-0282']
DOI: https://doi.org/10.9770/jesi.2023.11.1(7)